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Twitter Marketing 101 Part-2

Previously, I had discussed about Twitter marketing 101 and the basics of it. If you have not read it yet, I would suggest you to read the Part 1 first before proceeding to this one. In this part, I will suggest on the points you need to carry out in order to create a good impression in the minds of your followers. Happy reading and yes, subscribe to us because there will be one more part of this series coming soon and also do let us know your opinions and comments about this article.

twitter marketing

Use Your Voice

Sure! You were able to find an awesome link on the web and decided to share it. But in order to cut it through, you really need to think out of the box and give it a personal touch. Instead of simply writing the headline and the shortened link, it will be a good idea to give a short comment along with the link egging people on to click through. This has helped me and it will certainly help you.

Keyword Usage

Your Twitter bio and Tweets can really change the way search engines view your website. With the right kind of #hashtag and with the right kind of content (focusing around your business) you will definitely do wonders for your social media marketing.

Right Links Always Work!

If you are a restaurant owner, you need to focus your links on content related to your industry. For example, you certainly won’t cut the ice if you provide links to a car website! Be sure about what you share on Twitter as what you share defines who you are.

Be a Problem Solver

How can you be a problem solver for your customers and potential ones? Use Hoot suite and keep a track of conversations that go around your brand/industry. This way, you can always follow it up with the right kind of video and help them! But between you and me, don’t write like a BOT!


When you are on Twitter, you will definitely come across industry leaders and brands. As they are here to interact, increase your reach by interacting with them on a regular level. Besides the obvious enlightenment, you will definitely gain a lot of traction in the business. Hope these five tips have been of some help.

We will wrap up this series with a final part that will be uploaded in a couple of days. Share your experience in the comments section below!

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