Twitter Marketing 101 Part-1

With Twitter, you can change the shape of your social media marketing strategy altogether. There are a number of companies which are jumping on to Twitter just because they want to tap in to the conversations surrounding their business and on the other hand, they want to boost their search engine rankings.

You as a business owner are always welcome to join Twitter, however with wrong handling, you may end up disappointing more people.
There are a number of reasons why you need to have a Twitter presence. Here are some of them –

Exposure

If you are a small company looking forward to getting more people, more customers, then Twitter is the place to be. There are a number of applications which let you follow people from the same region (for local business), interests and others. All you need to do is follow them and engage with them. Meaningfully.

Link Building

Twitter is all about sharing links. With every Twitter campaign, you actually enable more people to know about your business. With more people knowing about your business, you get to spread your links far and wide. We have seen companies rolling in the profits with every campaign. Get your marketing team to create  intelligent campaigns. It’s free!

SEO benefits

With your links travelling far and wide, you get one simple little thing, organically – Search Engine Optimization. Be sure about the kind of links that you share, they should work properly and the content should be interesting enough.

Customer Servicing

By blending your off-line campaigns with online ones, you allow more and more customers to reach you through Twitter. This way, you can be assured that your customers don’t have to wait endlessly for their calls to get through. Be sure to brag about it! It helps!

Get on Twitter and Add to your Social Media Marketing

There are loads that we want to tell you. Hence, keep an eye on this space for we tell you on How to carry out your Twitter Marketing in our next segment!

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