Samsung has sold 20 million Galaxy S3 smartphones in just 3 months

Samsung unveiled today that global sales of the recently launched Galaxy S3 smartphone have hit the 20 million mark in just over 3 months. Galaxy S2 broke the same record in ten months after launch while the Galaxy S took 17 months to do that. The phone’s launch was originally debilitated by hindrances and supply chain issues. It was launched on May 29 in Europe, and then in the US in mid-june, only to be held back by carriers due to “manufacturer supply constraints.” But Samsung was able to obviate the disasters and managed to sell 10 million by July, a target set by Samsung’s mobile business president J.K. Shin.

The phone’s launch was tactically timed to secure an edge on competitor’s own announcements, particularly Apple, Nokia and Motorola. Below is the full Press Release:

Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time

September 6, 2012

Ergonomic design, user-friendly features, and the latest technologies drive
record-breaking success for Samsung’s flagship smartphone

SEOUL, Korea – September 6, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the GALAXY S III smartphone has achieved 20 million unit sales in just 100 days since its debut in May 2012. As Samsung’s most successful smartphone to date, the GALAXY S III has set a new record, generating sales quicker than any of its predecessors.

Designed for humans and inspired by nature, the GALAXY S III is a revolutionary smartphone that delivers a uniquely personalized and intuitive user experience. It includes a generous 4.8 inch HD Super AMOLED display for a stunning viewing experience, and a variety of powerful camera features that ensure all moments are captured easily and instantly. Samsung GALAXY S III uses intelligent software that responds interactively to your face, gestures and voice. It also sports a range of additional features that boost performance and the overall user experience in entirely new ways, including Smart Stay, S Beam and AllShare Cast.

“The GALAXY S III has enjoyed tremendous attention and popularity since its launch in May, and we are thrilled with its success,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. “I would like to express my sincere appreciation to customers who have chosen the GALAXY S III. We will never stop providing the latest smart mobile technologies to help users live a life extraordinary.”

Following the successful launch of the GALAXY S III, the stylish device will be available in a variety of colors; *Amber Brown, *Garnet Red, *Sapphire Black and *Titanium Gray in addition to Pebble Blue and Marble White.

* Availability of colors will vary depending on the country and carrier/retailer.

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