Social media marketers need to up their game and make sure that they have the right kind of tools to help them understand the sheer amount of traffic that comes their way. Without the right kind of social media monitoring tools, one will simply lose way and end up jeopardizing the campaign. In this post, we tell you about the tools that will help you make sense of social media for sure
This beats others when it comes to managing your Twitter account. You can access it from PC and Mobile Phones and can engage with your audience in real time. If you have just begun with your social media marketing, then this is the first app that you need to focus on.
One can surely go with Hootsuite. With multiple social network compatibility, this nice little tools helps you to create custom reports and share them with your colleagues. With Facebook and Google Analytics integration, you can track brand sentiment as well as draft and send scheduled messages.
PostRank analytics provide you with your site’s engagement scores. PostRank helps you to keep track on what’s working for your website and what’t not. There are a number of companies which feel a strong need to keep a track of their competitors. What you can do is make sure about the kind of progress that your competitor is making and work on that accordingly. With Google Analytics integration, you can really change the way you deal with social media.
Make user-generated content work for you and get onboard with this tool that lets you keep a track of what people (customers) are taking about your business. With integration to over a 100 social media sites, you are surely in for a treat.
There are other pretty nice tools out there. In the later posts, we tell you more about them too! For now, check out the above tools and see what fits the bill. Cheers!
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5 comments
Aditi Narayanan
Hi,
That was an interesting read.. thanks for posting the list. However, I found one social media monitoring tool which did not find mention here. You might want to check it out. It is called Webfluenz which provides a system to listen, monitor and engage with the social web. You can check them out here:
http://www.webfluenz.com
Nov 10, 2011
WhatsUrTake
Awesome article.
I prefer SocialMentions as it have various features and can also be customized..
Nov 10, 2011
Vedant Kumar
I liked Social Mention
Nov 10, 2011
Rajesh Namase
I liked 3rd one which gives site’s engagement scores.
Nov 16, 2011
Rajesh Namase
PostRank has been acquired by Google!
Nov 16, 2011